cambia grove

The benefits of social media: a conversation with health care leaders

By Don Antonucci, President, Regence BlueShield | July 14, 2016

On July 13th, the Cambia Grove hosted a panel discussion on how health care executives use social media, both personally and professionally. I had the opportunity to participate on this panel, with Dave Chase, Managing Partner of Healthfundr, and Jennifer Lawrence Hanscom, CEO of Washington State Medical Association.

We tackled questions surrounding how we maintain active accounts in the face of other demands, what the biggest benefits of social are for our industry, the barriers we may face when engaging with our audiences, and tips and tricks we’ve learned over the years.

You can read my full reflection on the panel and how I believe being active on social can positively impact your business, here

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