cambia grove

The benefits of social media: a conversation with health care leaders

By Don Antonucci, President, Regence BlueShield | July 14, 2016

On July 13th, the Cambia Grove hosted a panel discussion on how health care executives use social media, both personally and professionally. I had the opportunity to participate on this panel, with Dave Chase, Managing Partner of Healthfundr, and Jennifer Lawrence Hanscom, CEO of Washington State Medical Association.

We tackled questions surrounding how we maintain active accounts in the face of other demands, what the biggest benefits of social are for our industry, the barriers we may face when engaging with our audiences, and tips and tricks we’ve learned over the years.

You can read my full reflection on the panel and how I believe being active on social can positively impact your business, here

Share:

Recent posts

ThinkstockPhotos-542314172

Overusing antibiotics: What are the consequences?

By Regence
June 21, 2017
Dr. Mark Hiatt is an Executive Medical Director for Regence. Every week he takes to the air waves and delivers timely, relevant health information directly to consumers through his radio segment, Medical Moment. In this post, we share highlights from one of his recent segments on the overuse of antibiotics.
regence-or-rose-festival-2017-web

The Bloom Project: A Rose Festival tradition

By Regence
June 19, 2017
Learn more about Regence BlueCross BlueShield of Oregon's participation in the 2017 Portland Rose Festival.
Regence-MedSavvy-prescription-drug-costs

An Rx for rising drug costs

By Regence
June 06, 2017
Health care consumers need transparency and choice to effectively manage prescription drug costs.