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The impact of Live Fearless

By Carol Kruse, Chief Marketing Officer | January 27, 2015

By now, you may have seen or heard Regence’s Live Fearless brand campaign spots in Idaho, Oregon, Utah or Washington, which have triggered many people to think about their own stories of living fearless. We’re pleased to help share those stories through our new Faces of Fearless video series, which highlights employees and people in our communities who embody the spirit of Live Fearless.

The first Faces of Fearless video is a partnership with New Avenues for Youth, an organization that supports transitional youth in finding safe places to live, work and grow. The video features Deondre, a young man who transitioned from homelessness and is fearlessly pursuing his dreams through an internship at New Avenues INK in Portland, Oregon. Please watch Deondre’s story for an inspirational example of what it means to Live Fearless.

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