social-media

Why Health Care Executives Should Embrace Social Media

By Regence | September 01, 2016

Only 39 percent of Fortune 500 CEOs are active on social media. With most things moving towards a more digital state, more and more consumers are trading in the newspaper for the latest Tweets, Facebook posts, or LinkedIn articles posted by people they are following on social media. While this may be the case, executives remain vastly silent on these networks.

In July, Cambia Grove hosted a panel discussion with Healthfundr Managing Partner, Dave Chase (@chasedave), Medical Association CEO, Jennifer Lawrence Hanscom (@WSMA_CEO), and President of Regence BlueShield, Don Antonucci (@DonAntonucci), to discuss “Social Media for Health Executives.”

There, Don shared three tips for executives who want to hold successful social profiles:

  • Know your audience
  • Be genuine
  • Don’t be an egg (show people you are a real person)

You can read more of Don’s tips and tricks in Employee Benefit News’ “Why healthcare executives need to embrace social media.” 

Share:

Recent posts

Regence-OR-Habitat-Humanity

Regence employees and Habitat for Humanity impact local communities

By Regence
May 18, 2017
Regence has partnered with Habitat for Humanity since 2013, and over 100 Oregon employees have participated in homebuilding activities.
Regence-Utah-Food-Bank-Mobile-Pantry-1

Many hands make light work with the Utah Food Bank's Mobile School Pantry

By Kathleen Pitcher Tobey
May 09, 2017
Employees in Utah took on the challenge of fighting food insecurity at a local elementary school during the 2016/2017 school year. Their teamwork resulted in many filled pantries.
Regence-New-Avenues-For-Youth

New Avenues for Youth tackles mental health using upstream approach with help from Regence

By Regence
May 03, 2017
New Avenues for Youth is a Portland-based organization that Regence BlueCross BlueShield of Oregon supports to help at-risk youth access food, shelter, education and job training.