myRegence.com video recognized for excellence with EMMY Awards Nominations

PORTLAND, Ore. – Fishing With Cancer: A New Angle on Recovery, a video produced for Regence’s health and wellness website, myRegence.com, has been nominated for a Northwest Regional EMMY® Award.  The video tells the story of a group of avid fly fishermen who watched the impact fishing had on a friend battling brain cancer. Seeing those benefits first-hand inspired the anglers to create a group called "Reel Recovery." The organization gives other men fighting cancer the opportunity to trade stories with those in similar straits, all while honing their fly-fishing skills.  The original video was created and produced by Jamey Toombs, and co-produced by Brian Thomson of the myRegence.com award-winning video team

“This video tells an important story of men finding support and hope through their battles with cancer,"

said Torben Nielsen, Vice President of eBusiness Solutions for Regence.  “We are honored to be nominated, as it demonstrates our commitment to providing quality, relevant information to our members.”

To see a selection of myRegence.com videos, including Fishing With Cancer, visit the myRegence.com YouTube Channel at http://www.youtube.com/user/myregence.

The Northwest Chapter of The National Academy of Television Arts and Sciences (NATAS) serves television professionals in Washington, Oregon, Idaho, Alaska and Montana. The Northwest chapter is one of 20 affiliates of the National Academy. To learn more, visit http://www.natasnw.org/.

myRegence.com advises members on health care and lifestyle options, navigates them through the health care system, and rewards those who make healthier choices. Through myRegence.com, members can find all their health- and wellness-related resources in one place, and become more involved in their own health care through education, transparency of information and choice. myRegence.com features interactive tools to research treatment options, cost and quality comparisons of hospitals, wellness programs and activities, and incentives for making healthy lifestyle choices.

About Regence affiliated companies
The Regence affiliated companies serve more than two million members through Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. The Regence affiliated companies are committed to improving the health of its members and communities and to transforming the health care system. For more information, please visit www.regence.com or follow us on Twitter.