myRegence.com videos recognized for excellence with EMMY Awards Nominations

myRegence.com receives two nominations for videos that encourage members to live healthier lives

PORTLAND, Ore. – myRegence.com, Regence’s Web site for health and wellness resources, has been nominated for two Northwest Regional EMMY® Awards. Nominations were received for an individual video as well as a series of videos. The winners will be announced at an awards ceremony June 5.

The video “Pink Phoenix,” an inspirational story about breast cancer survivors, was nominated in the Human Interest-Feature/Segment category.

In the Health/Science-Program/Special category, a series of individual stories received a group nomination. These included “Becoming Ironman,” one woman's quest to complete a triathlon; “The Intimate Truth,” a look at what makes couples happy; “Flu: The Next Pandemic,” an in-depth report on influenza; “When Nobody’s Looking,” an examination of domestic abuse; and “Free to Be Happy,” an ex-felon’s tale of finding free will in his own mind.

“The videos on myRegence.com are just one way our site helps members develop their own path to wellness,” said Torben Nielsen, Director of Marketing Systems and Consumer Product Development for Regence. “We are honored to be nominated for our commitment to providing quality and timely information for our members such as these moving, memorable features.”

To see a selection of myRegence.com videos, including these EMMY nominated stories, visit the myRegence.com YouTube Channel at http://www.youtube.com/user/myregence.

The Northwest Chapter of The National Academy of Television Arts and Sciences (NATAS) serves television professionals in Washington, Oregon, Idaho, Alaska and Montana. The Northwest chapter is one of 20 affiliates of the National Academy. To learn more, visit http://www.natasnw.org/.

myRegence.com is designed to help advise members on health care and lifestyle options, navigate them through the health care system, and reward those who make healthier choices. Through myRegence.com, members can find all their health and wellness related resources in one place. They can become more involved in their own health care through education, transparency of information and choice. myRegence.com features interactive tools to research treatment options, cost and quality comparisons of hospitals, wellness programs and activities, and incentives for making healthy lifestyle choices.

About Regence
Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves 3 million members as Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of its members and communities, and to transforming the health care system. For more information, please visit www.regence.com.