July 29, 2009
Regence wins awards for consumer appeal to transform health care
PORTLAND – While Congress debates reforming health care from the top down, Regence was recognized for its work to engage consumers to transform health care from the bottom up.
“Transforming the Health Care System – Engaging Consumers to Create Value-Driven Health Care,” designed for Regence by Gard Communications of Portland, won awards from Summit International and from Healthcare Marketing Report’s Annual Healthcare Advertising Awards. An interactive version is shared at Regence.com.
Because health care reform is such a huge issue, the goal of the piece was to present it in a way that invites browsing without intimidating the reader. This little booklet delivers the message that covering everyone is just the beginning, reform must also tackle quality and cost, and that takes all of us.
“We submitted this piece because we felt it was an engaging and compelling approach to health care reform, and the award proves it met the criteria: Strength of Concept, Quality of Execution and Ability to Persuade,” said Scott Sparling, Senior Vice President at Gard Communications.
The small, colorful booklet is easy on words and heavy on graphics and third-party sources to underscore its messages. It is part of a broad-based Regence campaign to bring consumer instinct and energy to bear on changing the health care system at every point of contact. The next phase of the campaign kicked off this month with the launch of WhatsTheRealCost.org.
Regence is a leading health insurer in the Northwest / Mountain State Region, offering health, life and dental insurance. We serve nearly three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com or follow us on Twitter.