Southern Oregon teen fitness campaign wins award from Oregon Association of Broadcasters

Regence BlueCross BlueShield of Oregon and KOBI-TV recognized for “Gotta Get Fit Video Challenge”

The Oregon Association of Broadcasters announced recently that Regence BlueCross BlueShield of Oregon has received a 2011 Stars of Broadcast Advertising award for its Southern Oregon “Gotta Get Fit Video Challenge.” The campaign was led by Angela Hult, director of community and business relations at Regence, in partnership with KOBI-TV in Medford.

The goal of the challenge was to encourage teens to get active and inspire their peers and community to do the same through the creation of short videos about getting fit.

“We appreciate KOBI-TV’s partnership in making this campaign happen. We hope this award serves as motivation and encouragement to other Oregon businesses to support health education for Oregon’s youth,” said Hult.

A panel of local civic, business and health care leaders judged the video contest. They selected three finalists who won scholarship money for themselves and new fitness equipment for their high schools.

  • First Place: Austin Halvorsen, Henley High School
    $2500 scholarship, $2500 for new fitness equipment at his school
  • Second Place: Lacie Dahl, Grants Pass High School
    $1500 scholarship, $1500 for new fitness equipment at her school
  • Third Place: Scott Turner, Grants Pass High School
    $1000 scholarship, $1000 for new fitness equipment at his school

About Regence BlueCross BlueShield of Oregon
Regence BlueCross BlueShield of Oregon is a leading health plan in Oregon, with about 750,000 members, offering health, life and dental insurance. Regence is the largest health insurer in the Northwest / Intermountain Region, serving nearly 2.5 million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield of Idaho, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com or www.twitter.com/RegenceOregon.