PORTLAND, Ore – Regence CEO Mark Ganz announced today the appointment of Bill Barr as Chief Executive Officer of Regence Life and Health. In this role, Bill will lead Regence Life and Health and its continued market growth in Idaho, Alaska, Oregon, Utah and Washington.  

“Bill is a true entrepreneur with an extensive background in meeting consumers’ insurance needs.  Coupled with his operations experience, Bill is a natural fit to lead the company’s long-term goals for growth,” said Ganz. “The company has established itself as an innovator, and under Bill’s leadership, this focus will continue.”

Bill will lead the development of innovative products and personalized services, including the recently launched myStro enrollment system. This tool combines online technology with customized guidance to help customers select a package of benefits to meet their changing needs over their lifetimes.

In his previous role as group executive vice president of Health Insurance Services, Bill provided oversight of major operations associated with delivering health insurance across Regence. Bill serves on the board of directors of the Citizens Crime Commission, Associated Oregon Industries, Marylhurst University and ChristieCare Foundation. He holds a bachelor's degree from San Diego State University, and masters’ degrees from Washington State University and the University of Missouri.

About Regence Life and Health

For more than 20 years, Regence Life and Health has offered quality life and disability products, dental and health plans. As a subsidiary of The Regence Group, the company is associated with the financial strength and brand recognition of the largest health insurer in the Northwest/Intermountain Region. Regence Life and Health is committed to lifetime relationships with our members and helping them through life transitions. For more information, please visit www.regencelife.com.