BOISE – Boise-based Trinity Trailer is investing in the health of its workforce through a new wellness solution called Regence 360Me. The solution is designed to improve workplace health and productivity and will be used to increase employee engagement, bend the cost curve and, most importantly, improve the overall health and well-being of Trinity’s employees.

While virtually all large employers and most small employers offer at least one wellness program, all-too-often these programs focus too narrowly on return-on-investment (ROI). Although ROI is important, Regence 360Me takes a more holistic approach by broadening its focus from ROI to VOI (value-of-investment), placing importance on qualitative metrics like daily health decisions and productivity, which boost morale and can help reduce employee absenteeism and turnover.

“We all work hard at our jobs – but the last thing we want is this work to come at the expense of our health,” said Trinity Trailer co-president Cameron Eisenman. “Promoting a culture of wellness through the tools and coaching offered through Regence 360Me will empower our employees to live healthier lives on the job, at home, and points in between.”

Regence 360Me will provide Trinity Trailer employees with personalized solutions to meet them wherever they are on their journey to improved well-being. Through wearable fitness device integration and an easy-to-use mobile app, employees will have access to online wellness tools 24/7/365, including access to Regence-trained health coaches.

For employers, Regence 360Me wellness consultants help develop, maintain and measure health and productivity roadmaps to ensure overall goals are met. The Regence 360Me solution also includes comprehensive reporting and analytics capabilities, making metrics easily trackable and integrated with the Regence plan portfolio of care management programs and biometrics.

To learn more about how your workplace can create a culture of health with Regence 360Me, visit the online press kit.

About Regence BlueShield of Idaho

Regence BlueShield of Idaho, based in Lewiston, has been serving Idahoans for nearly 70 years and now provides more than 151,000 members with comprehensive health insurance solutions. As a nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit, or