Regence BlueCross BlueShield of Oregon has named Tracy Olsen as its new director of sales. In this key leadership role, Olsen will oversee all new commercial sales and provide strategic direction for members of the Oregon sales team.

“At Regence, we work to make health care more personalized, affordable and accessible to all our members. We work alongside our employer groups to better ensure the health and wellbeing of their workforce,” said Renee Balsiger, vice president of sales, Regence BlueCross BlueShield of Oregon. “Olsen is a proven leader with a strong business and sales acumen. He understands our market dynamics and will continue to help grow our membership and transform our care experience.”

In his more than 10 years at Regence, Olsen has gained broad experience and expertise in both sales and employee benefits development and design. He has established himself in the Oregon marketplace as a trusted advisor to employer groups and members. Prior to Regence, Olsen worked as a health insurance producer and helped employers navigate the employee benefit process.

“I’m thrilled to continue collaborating with new and existing employers on ways we can create a better, simpler and more affordable health care experience for their employees and families,” said Olsen. “It’s an honor to work with and help lead an amazing Oregon sales team.”

Olsen is a lifelong Oregonian, who holds a bachelor’s degree from the University of Oregon. He currently serves as treasurer for the board of directors for Face-to-Face Portland, a nonprofit that helps connect police to the community and community to the police.

About Regence BlueCross BlueShield of Oregon

Regence BlueCross BlueShield of Oregon, headquartered in Portland, has been serving Oregonians since 1941 and now provides nearly 972,000 people with comprehensive health insurance solutions. As a nonprofit independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers nationwide experience health care. For more information, please visit, or