SALT LAKE CITY — Jennifer Cannaday, a 13-year employee with Regence BlueCross BlueShield of Utah, has been named Market Vice President for the company.
Cannaday most recently served as Regence’s four-state Director of Legislative and Regulatory Affairs.
In her new role, Cannaday will be responsible for driving critical business development activities and community affairs, as well as facilitating collaboration and coordination between the company’s leadership team and the Utah market.
“Jennifer has been instrumental in developing relationships for our company by working with legislators, governmental officials, civic groups and community leaders across Utah,” said Robert A. Hatch, President of Regence BlueCross BlueShield of Utah. “Her background in our industry and her knowledge of Utah will be invaluable as we continue to grow our company and serve the people of Utah as we have since 1942.”
In her 13 years with Regence, Cannaday has served as Associate General Counsel and Director of Public Policy in Utah, as well as her most recent position where she coordinated the company’s regional public policy efforts.
“I’m energized by Regence’s commitment to improve our health care system and to be fully accountable to both members and the communities we serve,” Hatch said. “To do that, we need exceptional talent and expertise on our local leadership team. Jennifer’s deep insight into federal and state health care reform, as well as the regulatory and business impact they generate, will be of tremendous benefit to Regence in Utah.” 
Cannaday joined the company in 1997 and has an extensive health insurance and policy background from previous positions held with Regence as well as with the U.S. Surgeon General’s Office, the Utah Department of Health and the Utah Attorney General’s Office Health Division.
She has served as the past president of the Utah Health Insurance Association and currently serves on the Board of Governors for the Salt Lake Chamber of Commerce, the Board of Directors of the Regence Foundation, the Board of Trustees for the American Heart Association and is an avid supporter of Pioneer Theater Company. She holds a B.A. in political science and J.D. from the University of Utah. 

About Regence BlueCross BlueShield of Utah
Regence BlueCross BlueShield of Utah is a leading health plan in Utah, with more than 350,000 members, offering health, life and dental insurance. Regence is the largest health insurer in the Northwest / Intermountain Region, serving nearly 2.5 million members as Regence BlueCross BlueShield of Utah, Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon and Regence BlueShield (selected counties in Washington). Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit or