Salt Lake City, Utah – Regence BlueCross BlueShield of Utah is pleased to announce that David Lemperle has been appointed Sales Vice President.  In this role David will be responsible for overall company sales strategies, nurturing current business relationships, new business prospects and moving Regence into emerging areas of opportunity.

David has been serving as the Manager of Health Care Services Projects in the Providers Services division where he’s been responsible for strategy, organizational development and process improvements.  Prior to joining Regence, he was the Chief Operating Officer for DriverTech, a provider of mobile communications solutions for the transportation industry.  He’s also served in Customer Service and Business Development positions at Qualcomm, a global wireless telecommunications research and development company.  David has a Bachelor of Science in Finance from Brigham Young University and a Master of Business Administration from the University of Utah. 

“As a strategic management executive with over 20 years of business growth and consumer experience, David’s strong background in creating environments that foster and reward creativity, initiative, engagement, accountability and teamwork will be a valuable skill set in our evolving market place.”, says Robert Hatch, President of Regence BlueCross BlueShield of Utah. 

David and his wife Sherice live in Centerville with their five children.  They enjoy back-packing, fly fishing and the theater. 

About Regence BlueCross BlueShield of Utah
Regence BlueCross BlueShield of Utah is a leading health plan in Utah, with more than 330,000 members, offering health, life and dental insurance. Regence BlueCross BlueShield of Utah is a nonprofit independent licensee of the Blue Cross and Blue Shield Association, and is affiliated with Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon and Regence BlueShield (selected counties in Washington). Together, the companies serve more than two million members in the Northwest/Intermountain Region. The Regence affiliated companies are committed to improving the health of its members and communities, and to transforming the health care system. For more information, please visit or