SALT LAKE CITY – Regence BlueCross BlueShield of Utah will offer seven Individual and Family health plans through Utah’s health insurance marketplace in 2021. This will be the first year that Regence offers on-exchange products in the state. These health plans provide subsidies for eligible consumers to reduce monthly premiums and out-of-pocket costs, in accordance with the Affordable Care Act.

Regence’s health plans offer Utahns ample choice and customization to fit their personal health needs, including a network that includes a broad selection of doctors, facilities and practitioners. Utah shoppers can explore whether they are eligible for financial assistance and browse health plan options by visiting  

“One-in-three Americans most trust Blue with their health insurance needs. We’re pleased to bring our strength and stability to Utah’s health insurance marketplace in 2021 and serve more people across our state,” said Jim Swayze, president of Regence BlueCross BlueShield of Utah. “Regence health plans offer the convenience, flexibility and affordability to deliver better outcomes for our members. They are designed to maximize effectiveness by supporting both in-office and virtual care.”

Regence’s Individual and Family health plans cover primary care, emergency services, hospitalization, labs, maternity, mental health, pediatric dental and vision, preventive services, chronic disease and more. No-cost or low-cost telehealth services provide convenient at-home care, including free wellness doctor visits and virtual care options for mental health treatment.

In addition, Regence’s exchange health plans come with the Individual Assistance Program, which includes four free counseling visits per event, and life-balance services offering legal help, financial, elder and childcare resources and more. Regence members can also access prescription coverage at 65,000 pharmacies nationwide.

For licensed agents not currently appointed with Regence, please visit this page for more information. The 2021 open enrollment period runs from Nov. 1 to Dec. 15, 2020.

Regence is committed to supporting members and safely connecting them to care during the COVID-19 pandemic. To learn more about coverage and explore self-care resources, please visit

About Regence BlueCross BlueShield of Utah
Regence BlueCross BlueShield of Utah, based in Salt Lake City, is the state’s first health insurer and now provides more than 640,000 members with comprehensive health insurance solutions. As a nonprofit independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Utah and nationwide experience health care. For more information, please visit,, or