Main image (L-R): Jeanie Armstrong and Alex Forster

BOISE, Idaho – Regence BlueShield of Idaho is pleased to begin 2024 with the announcement of two strategic new hires. Jeanie Armstrong is the company’s new director of account management and Alex Forster now serves as director of market planning and effectiveness.

Jeanie Armstrong

Armstrong has more than 15 years of experience helping health care businesses like AllMed Healthcare Management and Magellan Health/MagellanRx and their clients succeed in highly competitive marketplaces. At Regence, Armstrong is responsible for developing and implementing sales and marketing strategic plans focused on customer retention, sales process design, coverage models, goal setting, performance management and sales incentive programs. She has an MBA from Grand Canyon University.

“I’m thrilled to join Regence’s tenured account management team,” said Armstrong. “Being able to collaborate with such knowledgeable colleagues to offer so many innovative ways of helping our fellow Idahoans lead healthier lives is simply fantastic.”

Alex Forster

Forster brings more than a decade’s experience to her newly created role at Regence. She works with the senior leadership team to ensure business objectives and operating plans are fully aligned across the enterprise. She is also responsible for working to ensure line of business strategies are meeting internal objectives and customer expectations. Before joining Regence, she worked in public and political affairs at Micron, with the Idaho Office of Drug Policy, and for more than four years as Assistant to the Chief of Staff in the office of U.S. Senator James Risch. She has a master’s in health/health care administration/management from George Mason University College of Public Health.

“I’m energized to be joining Regence BlueShield of Idaho at such a dynamic time,” said Forster. “This team has done a great job building RBSI’s reputation as a market leader and I look forward to helping them continue to deliver on our commitment to improving member health and well-being.”

Both Armstrong and Forster are based in Boise.

About Regence BlueShield of Idaho

Regence BlueShield of Idaho, based in Lewiston, has been serving Idahoans for more than 77 years and now serves more than 296,000 people across the state. As a nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit, or