BOISE, Idaho – Today, Regence BlueShield of Idaho announced that Scott Jones has accepted the role of interim market president. Jones, who has served as Regence’s vice president of sales since 2015, succeeds Sean Robbins, who is assuming a new role as executive vice president of external affairs for the Blue Cross Blue Shield Association.

Additionally, the Regence BlueShield of Idaho Board of Directors today announced the election of Lynn Hoffmann, CEO of Intermountain 3D Inc., as Chair of the board. In commenting on Jones’ appointment as interim market president, Hoffmann noted, “As Regence embarks on our 75th year of serving Idaho and our communities, I’m confident that Scott is the right person to lead us forward in pursuit of our mission to provide better, simpler and more affordable health care across our great state. Scott’s extensive industry expertise, natural leadership and deep relationships are attributes that will serve our company and our customers well as we move into the next phase of our pandemic recovery.”

About Regence BlueShield of Idaho
Regence BlueShield of Idaho, based in Lewiston, has been serving Idahoans for more than seven decades and now provides more than 257,000 people with comprehensive health insurance solutions. As a nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit, or