Boise, Idaho – Regence BlueShield of Idaho has received a Brand Excellence Award for Enrollment Growth for having the highest percentage of new members enrolled the past year among 33 independent, community-based and locally operated Blue Cross and Blue Shield companies. The total core enrollment reported for Regence BlueShield of Idaho in 2023 was up more than 11% from the previous year.
“Our entire team here at Regence is focused on keeping the health care interests of the individuals, families and organizations we’re privileged to serve top-of-mind at all times,” said Regence BlueShield of Idaho President Mark Ruszczyk. “This national recognition shows that good things happen when you put customers first by continuously striving to create a more economically sustainable and person-focused health care system.”
This marks the 29th year that Blue Cross Blue Shield Association has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote the BCBS brand, including attracting new customers, fostering loyalty among existing customers and brand innovation.
About Regence BlueShield of Idaho
Regence BlueShield of Idaho, founded and based in Lewiston for 78 years, serves more than 305,000 people across the state. As a nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit regence.com, facebook.com/RegenceBlueShieldofIdaho or twitter.com/regenceidaho.