PORTLAND, Ore. – Regence, the largest not-for-profit insurer in the Northwest/Intermountain Region, has named Jared Short as President of Regence BlueCross BlueShield of Oregon. Short’s appointment is effective July 20, 2009.
“We are extremely pleased to welcome Jared back to the Regence family,” said Mark Ganz, President and CEO of Regence. “He brings an unparalleled set of skills that will serve our members, our employer groups and our employees particularly well. Jared’s deep understanding of how the health care system works from a variety of perspectives makes him especially well-suited to serve in this role.“
Short is recognized as an established leader in the health care field with proven strengths in consumer directed health care, sales, marketing, research and finance.   During his previous tenure at Regence, Short provided critical leadership in the development of innovative programs designed to provide cost and quality information directly to Regence members, and to foster a community of health and wellness. At the time, this concept was relatively unknown in the industry and remains a cornerstone of Regence’s efforts to increase transparency in the system. He returns to Regence from BlueCross BlueShield of Montana, where he was the Chief Marketing and Underwriting Officer.     
“It’s good to be home – both in the Pacific Northwest and at Regence,” Short said. “Having grown up in Vancouver and lived for many years in Salem, I understand the urgent need for health care reform here in Oregon and across the nation. At this critical juncture, I look forward to collaborating closely with policymakers, providers, business and industry leaders to transform the system to ensure it serves our members and the entire community as it should.”
Short returns to the Portland area with his wife, Michelle, and their three children.  
About Regence BlueCross BlueShield of Oregon
Regence BlueCross BlueShield of Oregon is a leading health plan in Oregon, with nearly one million members, offering health, life and dental insurance. Regence is the largest health insurer in the Northwest / Intermountain Region, serving nearly three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com.