Portland, Ore. – Regence is being recognized with the Brand Excellence Award for “Enrollment Growth” for having the highest percentage of new members enrolled over the past year among BCBS companies. The total core enrollment reported for Regence in Oregon, Washington, and Utah was 1,864,267 for 2017 representing a 7.7 percent increase from 2016.
“Regence stands behind our members each and every day by helping them access high quality and affordable care for individuals, families and employers,” said Angela Dowling, Regence’s chief of sales. “This honor is a testament to the trust our customers place in us to create a more effective and person-focused health care system.”
This marks the 23rd year that BCBSA has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote the BCBS brand, including attracting new customers, fostering loyalty among existing customers and brand innovation.
Regence serves approximately 2.4 million members through Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (select counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers nationwide experience health care. For more information, please visit regence.com.
About Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index. For more information on BCBSA and its member companies, please visit BCBS.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.