wins Web Marketing Association WebAward and IM Symposium’s People’s Choice Award

PORTLAND, Ore. – Regence BlueCross BlueShield announced today its member website,, has won three industry awards. The first is a 2011 WebAward for Outstanding Website in the Insurance Category from the Web Marketing Association. The second is Information Management (IM) Symposium’s People’s Choice Information Innovation Award, and the third is an award for Best Website Overall Content from the Internet Marketing Association. is a website designed to help Regence members become better informed about their health and wellness options and to more effectively navigate the health care system. It includes resources such as health and wellness articles, healthy recipes, patient reviews, treatment cost estimators, and an online discussion forum called My Blue Community.
“We feel strongly that it’s important for our members to have the tools and resources they need to make informed decisions about their health care,” said Torben Nielsen, Regence vice president of eBusiness Strategies and Services. “We are honored that third parties like the Web Marketing Association, IM Symposium and the Internet Marketing Association are recognizing the significance of this work and the way in which we’re sharing it with members.”
WebAward from the Web Marketing Association
The WebAward competition is a global website development contest, with entries reviewed by industry experts across the world. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. scored near perfect marks in both the content and interactivity categories.
IM Symposium’s People’s Choice Information Innovation Award
The IM Symposium People's Choice Information Innovation Award is designed to recognize Blue Cross and Blue Shield health plans that have made significant achievements in providing business value or innovation with a proven information-based solution. received the award for its treatment cost estimator, which provides members with price estimates for common medical treatments based on their benefits and the providers they choose.
Best Website Overall Content from the Internet Marketing AssociationThe Internet Marketing Association recognizes businesses that demonstrate superiority in developing Internet marketing strategies and campaigns. is being honored for the online tools and resources it provides to help members make informed decisions about health care and lead healthier lives.
About Regence
Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves more than two million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit or follow us on Twitter.
About is designed to help advise members on health care and lifestyle options, navigate them through the health care system, and reward those who make healthier choices. Through, members can find all their health and wellness related resources in one place. They can start to become to become more involved in their own health care through education, transparency of information and choice by discovering interactive tools to research treatment options, cost-quality comparisons of hospitals, wellness programs and activities and incentives for making healthy lifestyle choices.