PORTLAND, Ore. – Regence has hired Brent Hess as its director of Medicare sales, effective August 3. In this role, Hess leads a team of sales professionals dedicated to business development for prospective Medicare customers and employer retiree groups. This includes supporting prospects and brokers as they work together throughout the year to find Medicare solutions that best suit their needs.

Hess, a seasoned leader with over 15 years working in health care, is responsible for Medicare sales across the regional health plan’s four-state footprint, which includes Idaho, Oregon, Utah and Washington.

“At Regence, we’re dedicated to building a better health care experience,” said Kathleen Faulk, senior vice president and general manager of government programs at Regence. “Brent embodies Regence’s commitment to put our customers at the center of what we do. His deep-rooted knowledge of the industry, coupled with a sincere passion for providing consumers with high-quality, cost-effective health plan options, make him a perfect fit for this role.”

Hess was drawn to Regence’s focus on meeting Medicare consumers on their health care journeys by offering a wide range of plan options to meet diverse health care needs and budgets. He looks forward to applying his industry experience and perspective to help Regence build on its health plan offerings and differentiate in the marketplace.

“The relationships we forge with our members and brokers matter immensely,” said Hess. “I’m thrilled to join a not-for-profit health plan that prioritizes a people-first mentality and takes a dedicated approach to helping individuals navigate their health care journeys.” 

Prior to joining Regence, Hess served as director of government sales for a large health care system in Utah, Idaho and Nevada, managing product strategy and distribution. He also previously served as a regional sales manager with a national carrier, covering the Utah, Idaho and Nevada markets. In his new role, Hess reports to Dara Smith, who oversees Regence’s Medicare product and sales.  

Hess earned his bachelor’s degree in Business Administration with a minor in HR Management from California State University of Fullerton. He also completed his MBA at Western Governors University.

“The challenges today’s Medicare consumers face are more complex and diverse than ever before,” said Hess. “Through exceptional plan offerings and new benefits for 2021 coverage, Regence is poised to deliver solutions that meet the unique needs of our members.”

About Regence 
Regence serves 3.1 million members through its Regence health plans in Idaho, Oregon, Utah and Washington. Each Regence health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers nationwide experience health care. For more information, please visit regence.com

*Those enrolled in Medicare can sign up or switch to a Medicare Advantage plan during Medicare’s annual election period (AEP) that runs Oct. 15 through Dec. 7 each year with a Jan. 1 coverage effective date.

Regence is an HMO/PPO/PDP plan with a Medicare contract.  Enrollment in Regence depends on contract renewal. Other providers are available in our network.

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