PORTLAND, Ore. — Kat Kozitza recently joined Regence as Vice President of Digital Solutions, where she will lead the development and growth of the company’s eBusiness.
Kat will oversee the eBusiness Team as they work toward enhancing the effectiveness of how Regence uses technology to communicate with its key business partners. In her new role, Kat will also help guide the company’s digital strategies, which will allow Regence to offer differentiated web and mobile solutions to its customers.
“We are thrilled to have someone with Kat’s experience to build the strategies and implement changes that allow Regence to offer differentiated web and mobile solutions that add value and make it easier to do business with us,” said Scott Powers, senior vice president of Health Insurance Operations for Regence.
Kat brings to Regence 19 years of related experience in various industries.  Most recently she led the digital and social media team at SuperValu, a $36 billion retailer based in Minnesota that operates 10 grocery store chains across the U.S.  Previously she held leadership roles at Wells Fargo, primarily in the digital area. She graduated magna cum laude from Arizona State University with a Bachelor of Science in General Business. Kat also holds an MBA from the University of Colorado.
About Regence affiliated companies
The Regence affiliated companies serve more than two million members through Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. The Regence affiliated companies are committed to improving the health of its members and communities and to transforming the health care system. For more information, please visit www.regence.com or follow us on Twitter.