PORTLAND, Ore. – Sharon Richardson has joined Regence as Director of Product Management. In this role, she will be responsible for the oversight and management of the company’s commercial product portfolio, with a focus on sales and marketing strategy and the development of products for groups of 51 employees or more.
“After a long search, we are very excited to welcome Sharon to Regence. Her global expertise and well-rounded experience in a wide range of industries makes her a perfect fit for our company,” said Bill Bradley, vice president of Product Development for Regence. “Health care reform has brought unprecedented change to our industry and Sharon’s experience and expertise will prove invaluable as we seek to position Regence for growth in this new era.”
Sharon most recently headed up insights and consumer strategy for telecom giant HTC Corp, the manufacturer of Android and Windows smartphones. In addition, she is senior partner and co-founder at Huntington Hill Ventures, has been active in the Portland investment community as a Charter Member of TiE Oregon, and is an adjunct professor of Strategy, Marketing and Innovation at the University of New York in Prague. Sharon has product, entrepreneurship, business to consumer, business to business and marketing experience across a wide breadth of industries, including technology, hospitality, entertainment, bio-med, viticulture and nonprofit.

Sharon has a Ph.D. in Business Strategy from London’s Sir John Cass School of Business, an MBA with honors from the Haas School of Business at UC Berkeley, and a Summa Cum Laude Bachelor of Science in Marketing and Finance from the University of Southern California. 
About Regence affiliated companies
The Regence affiliated companies serve more than two million members through Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. The Regence affiliated companies are committed to improving the health of its members and communities and to transforming the health care system. For more information, please visit www.regence.com or follow us on Twitter.