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Regence BlueShield is launching its “Live Fearless” campaign, which encourages consumers to live life to the fullest by counting on Regence for reliable coverage and access to quality health care when they need it.

Regence BlueCross BlueShield of Oregon is launching its “Live Fearless” campaign, which encourages consumers to live life to the fullest by counting on Regence for reliable coverage and access to quality health care when they need it.

Instead of implementing a check-the-box wellness solution, we believe employers are better served by creating a culture of health in the workplace – a top-to-bottom approach that changes behavior, measures more than numbers and drives a positive value on investment (VOI). That way, wellness becomes a business issue, not merely a nice-to-have employee perk.

Regence BlueCross BlueShield of Utah – the state’s first health insurer – and the Central Utah Clinic – the state’s largest group of independent physicians – are sharing the results from the first full year of their collaborative effort to improve patient care, while containing costs. The groundbreaking agreement is what the two partners refer to as an aligned Total Cost of Care (TCC) incentive model.

Regence BlueShield of Idaho is announcing the roll-out of a distinctly different approach to workplace wellness. Unlike cookie-cutter programs that typically offer some mix of gym membership discounts, weight-loss classes and financial incentives or penalties, Regence’s integrated solution offers an innovative suite of tools that equip employers with what they need to establish a “culture of health” in the workplace.

Regence BlueCross BlueShield of Oregon is announcing the roll-out of a distinctly different approach to workplace wellness. Unlike cookie-cutter programs that typically offer some mix of gym membership discounts, weight-loss classes and financial incentives or penalties, Regence’s integrated solution offers an innovative suite of tools that equip employers with what they need to establish a “culture of health” in the workplace.

Regence BlueCross BlueShield of Utah is announcing the roll-out of a distinctly different approach to workplace wellness. Unlike cookie-cutter programs that typically offer some mix of gym membership discounts, weight-loss classes and financial incentives or penalties, Regence’s integrated solution offers an innovative suite of tools that equip employers with what they need to establish a “culture of health” in the workplace.

Regence BlueShield in Washington is announcing the roll-out of a distinctly different approach to workplace wellness. Unlike cookie-cutter programs that typically offer some mix of gym membership discounts, weight-loss classes and financial incentives or penalties, Regence’s integrated solution offers an innovative suite of tools that equip employers with what they need to establish a “culture of health” in the workplace.

Regence BlueCross BlueShield of Oregon employees spent the week of August 4 volunteering with Oregon Food Bank. The outcome? Regence employees’ donations of time, food and dollars generated more than 25,000 meals for hungry Oregon kids and their families.

Regence BlueShield announced today that John Partin will join the company as Vice President of Network Management for the state of Washington. In this role, Partin will lead network and provider strategy, and the development of collaborative provider relationships. Partin will work closely with Don Antonucci, president of Regence BlueShield as a member of the Washington team.