BOISE, Idaho – Regence BlueShield of Idaho is pleased to announce Trish Quarles as its new Vice President of Sales, effective March 6. As vice president, Quarles will lead a high-performing team focused on business development, customer retention through relentless focus on specific organizational needs, exceptional service and the timely introduction of novel health care solutions.  

“Trish has extensive experience leading large and diverse teams to achieve client and business objectives, said Mark Ruszczyk, Regence BlueShield of Idaho President. “Whether it’s creating member engagement strategies or introducing new clinical programs, Trish is passionate about ensuring all those we serve can easily access high-value care.  I look forward to working with Trish in this expanded role to drive continued market success.”

"It’s been an honor to guide our account management team here at Regence for the past three years,” Quarles said. “The energy and creativity of our entire sales team and their unwavering focus on delighting their customers is inspiring. I look forward to doing my part to help take those already market-leading efforts to even higher levels."

Through her career, she’s developed broad and deep expertise in all aspects of sales, plan development, delivery, evaluation and client retention. Prior to her time with Regence, Quarles served in an executive capacity with regional consulting firm where she designed benefits programs for large group clients, developed a specialized self-funding unit at the company, and drove increased engagement and satisfaction by educating existing clients on additional services and products such as ancillary benefits, worksite wellness programs and benefit administration systems. 

Quarles, who studied business management at University of Idaho and obtained her pharmacy benefits specialist certification from University of Kentucky, also serves on the board of Ronald McDonald House Charities of Idaho. 

About Regence BlueShield of Idaho

Regence BlueShield of Idaho, based in Lewiston as it has been since its founding more than 77 years ago, serves more than 282,000 people across the state. As a nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit, or