Regence BlueShield of Idaho receives national industry honor
Regence BlueShield of Idaho has again been honored with the Brand Excellence Award for Enrollment Growth after achieving the highest percentage of new member enrollment in the past year among all 33 independent Blue Cross and Blue Shield companies nationwide.
"This recognition reflects our team's unwavering commitment to putting Idahoans first in everything we do," said Mark Ruszczyk, president of Regence BlueShield of Idaho. "By focusing on creating a more affordable, person-centered health care experience, we're building trust with individuals, families and organizations across our state. This award demonstrates what’s possible when you prioritize customer needs and build meaningful, trusted relationships."
The award comes as part of the Blue Cross Blue Shield Association's 30th annual Brand Excellence Awards program, which recognizes its licensee companies for exceptional performance in categories that strengthen the Blue Cross Blue Shield brand. These categories include membership growth, customer retention and brand innovation.
About Regence BlueShield of Idaho
Regence BlueShield of Idaho, based in Lewiston, has served Idahoans for 79 years and supports more than 350,000 people across the state. As a taxpaying nonprofit mutual insurance company and independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Idaho and nationwide experience health care. For more information, please visit , facebook.com/regenceblueshieldofidaho.
